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Whatever your way
upwayWhatever your way
In less than 3 years, Upway has become the platform offering the widest selection of electric bikes. Mountain bikes, road bikes, cargo bikes, speed bikes... 'Whatever your way' is an enthusiastic tribute to the possibilities of electric mobility.
usa, france, pays bas, autriche, suisse, allemagne, belgique
A TV and digital campaign, adapted into 6 languages, aired in 7 countries, in 30-second, 2x20-second, 3x10-second, and 6-second formats.
